My philosophy with foundation nine times out of ten is "less is more".....and that is at any age. When you're young, your skin is so beautiful and dewy that you don't want to mask it and not let that beautiful texture come thru. I see girls with so much foundation on that is 3 shades darker than their skin (since when was orange a skin tone??) , and you know underneath it they have the most beautiful skin. And when you're older you don't want so much on that it gathers in the fine lines and accentuates them , making the skin look dry and cakey. You just want enough that the skin looks even and dewy. I have abit of a trick I like to do on older women - including myself - and that is to put a small blob of foundation on the apple of each cheek and then one on the chin and one in the middle of the forehead (see pic above. Please excuse the wrong shade on her very pale skin, it was easier to read ) then blend it around and outwards to the edges of the face and up to the nose - usually with a foundation brush for the smoothest effect - making sure you do around the nose to cover any redness , and by the time you have blended it out towards your jawline there is practically nothing there . This gives the illusion of having a full face of foundation because you have evened out the skin tone , but it looks completely natural. Don't forget to put abit on the neck as well and blend up to the jawline so that it fades out and your coverage on your face matches your neck. You can then put a light setting powder over the top. My favourite one is Mac Prep & Prime, it's a transparent powder that doesn' t build up on the face when you re-touch - it keeps the look natural and even. The only exceptions to applying a heavier foundation for me would be for an evening look where you might want something stronger or to give good coverage if you had problem skin.
I have been a makeup artist for over 20 yrs and am passionate about beauty and helping women to look the best they possibly can. I believe that women are beautiful at any age , and being older myself, am constantly on the look out for products that will help the skin retain its glow and beauty. From a very young age I have paid attention to my skin and have always gone looking for new, innovative - or even tried and true products that make a difference. I take inspiration from my friends and women I meet in my work. These women are the reason I started this blog , so that I can pass on my knowledge and help women to keep looking, and feeling amazing . I love finding new looks that inspire and you can adapt to your own style . I am also a mum with 3 boys which keeps my life very busy ... and never dull as anyone who knows me will attest to! All items posted on this blog are chosen because I have personally tried them and like them. I hope you find something here that you will love and will work for you.